Shavers Market Assess the Trends, Opportunities and Competition in the Market

The sales of shavers have risen massively in the recent years. This is attributed to the increasing consumer consciousness regarding looks and appearance and rising celebrity endorsements of these products. Moreover, the growing influence of the Western culture and the rising awareness among the masses about grooming are making people focus more on personal grooming and hygiene. This is, in turn, pushing up the sales of shavers across the world.

Men are increasingly becoming conscious about their looks and hair and beard these days. Moreover, the launch of various advertisements and marketing campaigns pertaining to beard styling and grooming is making many men, especially those in their 20s and 30s, buy shavers for improving their appearance. Apart from this, the rising disposable income of people, especially in the developing nations, is also bolstering the sales of shavers all around the world.

Because of the above-mentioned reasons, the global shavers market is set to exhibit huge expansion in the upcoming years. Depending on end-user, the market is divided into female and male. Between the two, the male category recorded major growth in the market in the years gone by, while the female category is predicted to progress rapidly in the future years. This will be because of the rising number of working women and the increasing consciousness among them about appearance.

Thus, it is safe to say that the sales of shavers will shoot-up all over the world in the coming years, because of the growing consciousness among people about looks and appearance, the rising disposable income of people, and the growing participation of women in workforce in several countries around the world.

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GLOBAL SHAVERS MARKET BREAKDOWN

• By Segment – includes global market size of Electric Shavers and Non-Electric Shavers
• Electric Shavers – includes global market size of Foil, Rotary, and Wet/Dry Shavers
• Non-Electric Shavers – includes global market size of Cartridge Razors, Safety Razors, and Blades and Accessories

• By End-User – includes global market size of Male Consumers and Female Consumers
• By Distribution Channel – includes global market size of Supermarkets and Hypermarkets, Online Retailing, and Others
• By Geography – includes market size of North America, Latin America, Europe, Asia Pacific, and Middle East and Africa

Shavers Market In-depth Analysis of the Industry with Future Estimations | P&S Intelligence

 The focus on physical appearance has increased considerably these days. People are becoming more and more conscious by the passing day regarding different fashion trends, which themselves keep changing regularly. The increased penetration of social media platforms in both developing and developed countries can be said to be a major reason when it comes to this shift in the perception of people. Body image is regarded with importance on such platforms, due to which, the general public is now also becoming influenced. These factors have led to a rising demand for personal grooming products, including shavers, across the globe.

The shavers market has further been witnessing growth due to the fact that a large number of females have also started making use of these products. Gender constraints of the society have been rather hard on females, owing to which, they are expected to maintain a certain level of physical hygiene. The situation has changes radically of course these day, however, some notions, like having hairless and smooth skin are still persisting. Since shaving is pain free and provide instant results, various women have started opting for shavers rather than waxing.

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On the basis of distribution channel, the shavers market is divided into online retailing, supermarket & hypermarkets, and others (including department stores, drugstores, and beauty specialists). Out of these, the supermarkets & hypermarkets division dominated the market historically, which can be attributed to the offers and discounts that are provided by such stores. Geographically, the European region has been creating the largest demand for shavers up till now; however,as per a study conducted by P&S Intelligence, the demand for these products is also expected to increase in Asia-Pacific as well in the coming years. This is due to the rising disposable income and enhancing living standards of people in the region.

In conclusion, the demand for shavers market around the world is growing because of the increasing consciousness regarding physical appearance and rising number of female users.