Baby Diaper Market Set for Prosperity in Future

With the increasing number of working women across the world, the sales of baby diapers are surging. As per the World Bank, the percentage of working women in 60 countries increased by over 6% from 1990 to 2013. This is because these diapers offer convenience to working women and help them care for their children while they are outside their homes. Moreover, these diapers provide convenience to women who return to their jobs quickly after giving birth. 

Besides the aforementioned factor, the surging disposable income of people is also fueling the sales of baby diapers across the world. Furthermore, owing to the increasing environmental concerns over the disposal of diapers, many baby diaper producing companies such as Procter & Gamble, Kimberly-Clark Corporation, Nobel Hygiene Pvt. Ltd., Kao Corporation, SVENSKA CELLULOSA AKTIEBOLAGET SCA, Bummis Inc., and Fujian Heng Group Co. Ltd. are focusing on development hybrid diapers. These diapers consist of reusable inserts, which are called g-pants, that are easily disposable and can easily absorb the baby’s waste output. 

Geographically, the sales of baby diapers are predicted to rise tremendously in the Asia-Pacific (APAC) region in the coming years. This will be because of the growing disposable income of people, increasing birth rate, soaring research and development (R&D) investments being made by several diaper producing companies, and rising public awareness about the various benefits of baby diapers in the region. 

As per the National Bureau of Statistics in China, the annual per capita income of urban families in the country was $2,271 in 2008. This number increased to $3,408.5 in 2012. Similarly, the annual disposable income of middle-class people in India grew from $1,366.2 billion in 2010 to $1,587.6 billion in 2013. The demand for baby diapers is also expected to boom in the Middle East & Africa region in the forthcoming years. This will be because of the rising urbanization rate in the region. 

Thus, it can be said with surety that the sales of baby diapers will surge sharply in the coming years, primarily because of the increasing number of working women, rising birth rate, growing public awareness about hygiene and the benefits of sanitary products such as diapers, and soaring disposable income of people all over the world.