Due to the increasing public awareness about the greater convenience associated with the online purchase of automotive parts and components from aftermarket companies, aftermarket organizations operating in the automotive industry are rapidly turning toward digital platforms for selling their products. Factors such as the availability of a diverse range of items, discounts, offers, and smooth transactions and the timely delivery of products according to the consumers’ preferences are responsible for the growing popularity of the online shopping of aftermarket parts.
According to the forecast of P&S Intelligence, a market research company based in India, the valuation of the market will grow from $318.2 million in 2020 to $634.4 million by 2025. Furthermore, the market is predicted to progress at a CAGR of 14.8% between 2020 and 2025. In the U.A.E., aftermarket companies are selling automotive products and providing vehicle maintenance services via digital platforms. Between these, the demand for vehicle maintenance services provided via online channels is growing rapidly.
E-Commerce Automotive Aftermarket in U.A.E. |
This is because of the emergence of several app-based service providing companies, on account of the increasing penetration of the internet in the country. Lubricants, batteries, car parts, and tires are the major automotive parts sold via digital platforms. Amongst these, the sales of tires via online portals were the highest in the past. This was because of the huge requirement for vehicles for leisure and transportation purposes and the huge demand for sport utility vehicles (SUVs) in the country.
One of the most popular trends currently being witnessed in the industry is the increasing customer preference for click- and mortar retailing. This means that the traditional automotive retailers in the U.A.E. are increasingly strengthening their digital presence in order to allow consumers to buy their products online and pick them up from the brick and mortar stores. In simpler terms, click- and mortar retailing combines e-commerce platforms with conventional brick and mortar businesses and stores.
Hence, it can be said with surety that the popularity of the online sales of automotive components will surge in the U.A.E. in the coming years, primarily because of the increasing penetration of the internet and the growing consumer preference for online shopping over buying from retail outlets in the country.
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