Adaptive Cruise Control: Key to Save Lives on Roads

The incidence of road accidents is growing across the globe, and it can be curtailed by integrating adaptive cruise control systems in vehicles. Road accidents are one of the prime causes of deaths across the world, claiming over 1.3 million lives each year, as per the World Health Organization (WHO). Globally, Africa registers the most road-traffic-related accidents, whereas the Asia-Pacific (APAC) region accounts for the second-highest cases of road accidents. To reduce their incidence, the demand for safety and comfort features has increased notably in the automobile industry, especially since numerous governments have made them mandatory.

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Automobile manufacturers are installing advanced driving assistance systems (ADAS), primarily the adaptive cruise control system, to enhance the vehicle efficiency and performance and prevent road accidents. Such systems slow down the vehicle if it comes too close to another object on the road and only allow it to accelerate once the path is clear. On account of these reasons, the adaptive cruise control market is expected to experience an increase in its revenue from $4.8 billion in 2016 to $15.3 billion by 2023. According to P&S Intelligence, the market will progress at an 18.3% CAGR during 2017–2023.

During the forecast period, the North American adaptive cruise control market is expected to showcase the fastest growth due to the implementation of strict safety norms in the region. Moreover, the increasing installation of these systems is an outcome of the growing concerns among consumers regarding road safety. To enhance the awareness among consumers, the National Highway Traffic Safety Administration (NHTSA) of the U.S. has initiated the United States New Car Assessment Program (USNCAP). Additionally, the advancements in safety features will enhance the rating of adaptive cruise systems, encouraging more people to go for them.

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Thus, the intensifying need for safety features in vehicles and amplifying support from the government will augment the adoption of adaptive cruise control systems in the foreseeable future.