Dry shampoo is basically a type of shampoo that reduces the greasing of hair and cleans it without requiring much water. It is usually available in two forms namely aerosol spray and powder. The shampoo absorbs the oil and grease present in the hair and on the scalp and makes the hair look fresh and shiny. There has been a rapid expansion of the global dry shampoo industry over the last few years, mainly because of the increasing popularity of the product, especially amongst the working-class people because of its lower water requirements.
The
rising public awareness of the harmful effects of chemical hair solutions and
the easy availability of various dry shampoo products on e-commerce platforms
are the other important factors responsible for their surging sales across the
world. Nowadays, people are preferring to use natural hair care products over
chemical-based ones. Hence, with the growing usage of these products, the global
dry shampoo market will
exhibit rapid progress in the forthcoming years.
The
popularity of the spray dry shampoos has increased tremendously in recent
times. This is because of the ability of these products to make the hair look
stylish and shiny without washing. Moreover, these products are very handy and
simple to use and are thus rapidly replacing the conventional shampoos.
Globally, the highest usage of dry shampoo products was observed in North
America in the past. However, in the coming years, the Asia-Pacific (APAC) dry shampoo market will be the most
lucrative, according to the forecast of the market research firm, P&S
Intelligence.
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The
main factors driving the advancement of the market in the APAC region are the
increasing requirement of anti-hair fall and anti-dandruff dry shampoos, the
rapid expansion of the cosmetics and hair care industry, the rising usage of
hair care and styling products, and the swift growth of many retail channels in
the region. In addition to this, the region is witnessing a drastic shift in
fashion trends, which is contributing heavily toward the surge of the market in
the region.
Hence,
the market will demonstrate stable growth in the coming years, primarily due to
the various advantages of dry shampoo over regular shampoo and the increasing
requirement of advanced hair care and styling products across the world.